Modernizing Audible's Platform Experience
Audible was entering a critical inflection point. Member sentiment described the app as stale and stagnant, discovery felt constrained, and Audible Originals, a key differentiator, accounted for just 10% of listening time.
At the same time, large-scale UX updates were historically slow, with features taking six to nine months to ship due to organizational silos and competing priorities.
I co-led the definition of a product experience North Star to reposition Audible as a premium, personalized media platform, then built a cross-functional operating model and experimentation roadmap to deliberately test into that vision at speed.
Moving Fast & Making It Real
In partnership with Product leadership, we established a clear ambition for the platform. Audible needed to present itself as a premium media experience, elevate first-party Originals without eroding member trust, improve clarity in personalization and discovery, modernize the visual language across native surfaces, and create a foundation that could support future business model expansion. Rather than attempt a sweeping redesign, we sequenced high-impact experiments to validate each pillar of that direction before scaling.
These gains were achieved through a series of lightweight multivariate testing and staged rollout aligned to the North Star vision over a single quarter.
North Star to Structured Experimentation
Translated high-level experience principles into testable hypotheses across App Home, product detail pages, and discovery modules. Paired qualitative research with in-production multivariate testing to validate direction before committing to full system overhaul.
Premium App Home Revitalization and Scalable Delivery
Redesigned the App Home experience to elevate Originals and modernize presentation while preserving personalization clarity. Rather than pursue a full component rebuild with a projected 22-week timeline, I led a reduced-scope experimentation path that brought validated updates to market in eight weeks.
Organizational Realignment for Velocity
Partnered with Product and Engineering leadership to launch Audible Tech's first fully dedicated cross-functional squad. Established singular roadmap ownership, standardized ceremonies, and tighter collaboration loops.
Want to Go Deeper?
This overview only scratches the surface. I'm always open to discussing the decisions, constraints, and collaboration that shaped the work in detail.